A review on ppc software
These business models were developed to finance their services like Open text in 1996 offered pay per click program. In 2000, Google, the largest search engine offered its search engine marketing program. In 2001, Danny Sullivan proposed the term, "search engine marketing" for search engine optimization services, paid listing and developing online strategies for businesses. Search engine marketing has emerged as the primary money maker tool in the year 2007. The online businesses which are using search engine marketing as an internet marketing tool admit its importance therefore, the reliance of online companies on search engine marketing is enhancing.