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Affiliate marketing consists of four key players, starting with the network or the internet, the customer, the advertiser or affiliate and the seller or retailer. Affiliate marketing is all about directing more customers to a seller. To do this affiliate marketing sites use a variety of methods Billions of dollars are being generated today by affiliate marketing. There are different methods used for compensation by affiliate marketers revenue sharing or cost per sale is the most commonly practiced method. The second most popular method that is used is the cost per action method and the third is the cost per click or cost per mille method Where paid search or display adverting is required, the cost per click or cost per mille method is used.