Search marketing, where to start
You do not need to turn to college students on Craigslist; even professional SEO firms offer packages that are well within your budget. Once you know what level of search engine optimization your web site needs, the rest is easy. For example, do you need the SEO firm to supervise your site constantly? If you have a a pay per click advertising campaign and are not skilled at managing that type of advertising, then you definitely need a package that includes daily oversight of your campaign. If you are in a highly competitive niche in which search engine rankings are volatile, you may need monthly, weekly, or even daily site tracking. On the other hand, if you do not use pay per click advertising or are in a more stable niche, you may need only a one time tuneup plus adjustments every few months to a year.