What I say on vet marketing
Clients will also appreciate knowing which services are routinely offered by the practice and which will be referred to local veterinary specialists. A veterinary website that offers the most information about a practice (including practice policies) will eliminate misunderstandings that could potentially and permanently affect the doctor client relationship. Are you looking to attract business to the newer services your practice offers, like acupuncture or chiropractic? Why not include a page describing those services? You may be surprised at the interest that generates! Another useful component of good veterinarian websites is a staff page or pages that introduce potential clients to the veterinarians and their staff. Clients appreciate "meeting" everyone beforehand. Include some personal information about each staff member, such as number and type of pets they own, their work experience and educational credentials.